UGC & Content Production on Tik Tok and Youtube
Yubo wanted to increase brand awareness and scale new user sign-ups through UGC-driven influencer marketing campaigns across TikTok, YouTube, Snapchat, and Instagram. The key challenge was finding influencers with great engagement metrics to produce content that would resonate with Yubo’s existing Gen Z communities.
We searched wide and deep for creators of all sizes who had a niche POV and a specific set of tastes. It was important to us to find creators who could readily resonate with Yubo’s most active communities, which spanned a diverse array of interests.
This UGC-centered approach helped us keep our costs low, readily re-engage successful creators, and foster brand loyalty with creators on behalf of the client.