A Winning Acquisition Strategy with Influencers
The fintech startup rewards app was fresh off closing their seed round of funding and needed to establish a user base quickly. They had no prior experience and wanted to test if influencer partnerships could become a viable strategy for new user acquisition. Having access to only a limited budget, we needed to prove out our strategy and demonstrate efficient deployment of the marketing spend to the board members.
Partnering with Drop as an extension of their marketing team, we created a turnkey solution and built their entire influencer strategy from the ground up. Understanding the brand's key value props, we helped solidify their target audience and hand-picked influencers known to have a trusted voice that spoke directly to the demographic.
Our program evolved to over 1500 influencer partnerships and executed a diverse range of influencer initiatives, including: direct response campaigns, Coachella appearances, influencer deal drops, and live activations - all while being extremely conversion focused. The resulting CPI was far cheaper than any existing paid ads they were running at the time.