Influencer Amplification across North & South America
A four year campaign that encompassed the launch of Samsung's Galaxy Chromebook, SSD External Hard Drives, and Odyssey mixed reality sets. As Samsung introduced these products to their target audience, the goal was to expand market share in two key areas: North America & Brazil.
We introduced these products into their respective markets by partnering with over 100 influencers across two continents. We custom-selected these influencers based on their relevant areas of interest and proven visual storytelling capabilities - allowing their content to seamlessly integrate with the product’s selling points.
We deployed the campaigns across Instagram feeds, stories, and YouTube with the simple premise: Influencers who can create dynamic content can leave a lasting impression. With each campaign delivering tremendous results, the feedback from the content illustrated positive consumer sentiments, purchase intent, and an increase across global sales among the desirable 18-34 demographic.