Fostering Long-term Partnerships with Lifestyle and Beauty Influencers
SKIN & LAB
Skin & Lab is a South Korea-based skincare company that develops products to maintain the skin's normal biological functions. With a strong presence within the South Korean market, Skin & Lab looked to penetrate the U.S. skincare industry and needed assistance introducing their product line to the new market.
We partnered with influencers who could create content to raise awareness and drive sales for SKIN & LAB’s latest products: the Vitamin C Brightening Serum, Vitamin B Hydrating Gel Cream, and the PoreBarrier Cleansing Balm.
We deployed campaigns across Tiktok, Instagram, and YouTube. We partnered with some of the best performers in the 25-34 demographic, resulting in the brand's entire Amazon store stock being sold out after each campaign.