Scaling with Ambitious CPA Targets
The huge travel app and travel industry titan that everyone knows and loves already had strong acquisition channels set up. They dabbled a bit with influencer marketing in the past but had never built out a winning strategy with a strong focus on ROAS and CPA.
We came in as their sole in-house agency partner and deployed a monthly always-on strategy, managing over 500 influencer campaigns and building out their entire influencer marketing acquisition channel.
Utilizing our performance data, we carefully selected influencers across numerous content verticals who had a proven record of delivering results. Strategically, these influencers were aligned to the brand's monthly deal drops which helped drive ROAS, new user installs, and amplified Hopper's overall brand lift. We also assisted Hopper in establishing its influencer gifting program, further driving down overall KPIs.